Curious what are the best kpi marketing metrics you should be tracking?
You’ve come to the right place. In this guide we’ll break down over 99 metrics the smartest businesses in the world track daily. Let’s get started!
Email KPI Marketing Metrics To Track
- EPC (Earnings per click) – This is a great metric for tracking which emails make you the most revenue. Go into your tracking & analytics software and see which emails have the highest EPC. Then, make more in that style!
- CTR (Click thru ratio) – This is the % of contacts that actually clicked through to the content you send them. This is a great metric to use to see if your calls to action are effective, your design is effective for getting clicks, and if the message incites people to want to learn more.
- Open Rate – This is the % of contacts that opened your email. It lets you know how compelling your subject line is also potentially a lagging indicator on the health of your email list.
- Unsubscribe Rate
- Email Share Rate
- Reoptin Rate
- Conversions per click
- conversion rate per lead/traffic source
- Active subscribers (% of list open rate over 30 days)
- # of optins per day
- # of optins per week
- # of optins per month
- # of optins per year
- Want more help on email marketing? Check out email marketing metrics tutorial.
Phone Sale KPIs To Track
- Time on phone
- Call to close ratio
- # of schedule appointments
- # of missed appointments
- # of attended appointments
- renewal rate
- individual close rates of each phone rep
- % of sales that go from setter to closer (in a 2 step sales process)
- % of qualified leads
- % of disqualified leads
- conversion rate per lead/traffic source
- Lead to Opportunity Ratio (L2O)
- Opportunity to Close (O2C) which is the KPI to track sales call
Funnel KPI’s To Track
- # of visitors
- optin rate
- 1st offer conversion rate
- Average Order Value (AOV)
- Upsell #1 purchase rate
- Upsell #2 purchase rate
- Downsell conversation rate
- conversion rate per lead/traffic source
SAAS & Subscription Business KPI’s To Track
- Trial to paid customer conversion rate
- # of trials
- # of active users
- churn rate %
- conversion rate per lead/traffic source
- Run rate
- Burn rate
- MRR – Monthly recurring revenue
- ARR – Annual recurring revenue
- Lead Velocity Rate
- Average Cost of Service
- Viral Growth Coefficient
Affilate & Joint Venture KPIs
Ad Performance KPIs To Track
- CPC (Cost per click)
- CPL
Social Media Campaign KPIs To Track
Overall Business Metrics
- Revenue per employee
- Employee Turnover rate
- Gross revenue
- Net revenue
- EBITA
- SDE – Seller Discretionary Earnings
- Net promoter score (NPS)
- Referral %
- LCV of overall customers
- LCV by traffic/lead source
- CAC (cost of acquiring a customer) for overall business
- CAC by traffic/lead source
- COGS (cost of goods sold)
Overall Web KPI Marketing Metrics
You can find these numbers in most analytics softwares. If you’re unsure which analytics software to use just go with Google Analytics.
All these metrics are pretty easy to find in your software but a pro tip is to set up custom reports in advance so you can access them even quicker.
- # of visitors per day
- # of visitors per week
- # of visitors per month
- # of visitors per year
- bounce rate %
- returning visitors %
- average time on site
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