Product Launch Strategies to Sell Like Crazy

product launchWant to make sure that your new product launch absolutely sells, and you do not have a product flop?

Here are 7 different techniques to make sure you have a monster hit on your hands, make lots of people happy, and make tons of money in the process.

Product Launch Video Tutorial:

Planning a Successful Product Launch

What most people do when coming up with a product idea or course is they think to themselves, “Hey, I think this is going to be cool”.

They don’t get any feedback from the marketplace. Instead, it’s all internal self-focus with what they put out there and they hope it sells well.

Sometimes you get lucky doing that. But oftentimes, this approach leads to failure in the end.

One of the worst things you can do is just put a ton of time into making a brand new product; engineering, design the covers, and making sure the packaging is cool.

You put a ton of time, energy, capital, as well as everything else involved in making a new product, and then it bombs. You wasted so many resources.

So how do you make sure that when you make a product, it’s going to sell?

Well, I always use 7 different techniques to validate my ideas in advance. When I follow this approach, everything I’ve ever put out, has sold like crazy.

1. Plan Your Product Launch with Google Ads

new product launchThe first thing I do is I use a simple tool like the Google ads keyword planner.

I will type in the actual topic of the idea or problem that I’m trying to solve.

You want to do this to make sure that there’s actually people searching for it.

They’re demonstrating through their search behavior, that yes, they want this product or have this exact problem.

If you type this into Google and you see that there’s only 5 searches a month, guess what? There isn’t a ton of demand.

Google’s telling you this. They have empirical data. Not a lot of people are interested in this right now, but you can take your chances.

That’s a red flag. Data is king in terms of validation.

If you go in there, and you see 10,000 searches per month, that means a lot of people interested in this topic.

They’re spending time thinking about it, they’re investing their energy, their money, their resources, and they’re trying to find a solution to this thing. That’s a really good sign if you see high keyword volume.

Now, if you go in there, and it’s zero keyword volume and only 20 searches per month… I’m not saying you shouldn’t do that product, but that’s a red flag.

Maybe you’re Steve Jobs and you can just completely psychically predict in advance what the market wants. But there’s a reason why there was only one Steve Jobs, right? Google is giving you the data and tells you that there’s a hungry market. Use that data.

So, remember, Google ads is a brilliant strategy to validate with data whether or not your product is going to work.

2. Following the Latest Google Trends

product launch planThe next tool that I love to use is something called Google Trends.

Google Trends lets you know the amount of search over time that people are doing for a particular search term.

You want to see that the number of people searching ideally is going up over time. This means there’s more and more demand and interest for this particular topic.

Now, if you’re going to be building a product, putting all this time, money, energy, resources, even base a whole business off of something; you would ideally want to see the trend going up, right?

At the minimum, the trend could be flat, but never declining.

If you see it going down, think about this. This is a sinking ship. Why would you put all this time and energy and money into something that people don’t want that much anymore?

So again, flatline with Google Trends, or ideally, look for an upward trend; go with where the momentum is in the marketplace.

3. Get Data from BuzzSumo

successful product launchAnother tool you can use to validate whether or not your ideas will actually be popular in the marketplace is a tool like BuzzSumo.

BuzzSumo is very cool because it actually gives you data on the number of times something has been shared.

If you see that a similar product has been shared throughout social media thousands upon thousands of times, that’s real great validation right there!

They love this thing. They are interested in or passionate about this particular product, topic or service.

This is more validation to know in advance whether or not your product is going to be a success.

4. Let Your Customers Guide Your New Product Launch

The next thing you want to do is get real-life customer feedback.

What I tend to do in my businesses that I build or acquire is I build a massive email list.

We get a ton of leads coming into our different funnels, we engage with them, we build relationships with them, and they tell us what their problems are, what they’re interested in, and they even tell us what they want us to build.

We actually train our customer service people to tag what customers are talking about so we can use this qualitative data.

online shopping productsLater on, we’ll figure out what we want to build out and say “Wow! 20 people have this particular pain point.”

If there’s 20 people that have this problem, it’s highly likely that there’s 20,000 people have this same problem too.

You should build something to help your customers solve this particular problem.

If my customers are not telling me in advance that they have this problem, I don’t really like to build it.

So again, build that conversation with your audience, your customers, your leads, and get that qualitative feedback in advance as well.

Now, you may be saying, well, Steve, I don’t have a big email list, I don’t have a way to talk with my customers yet.

Find a way do some email nurturing, do a free consultation with somebody on the phone, get that data.

You want to talk with real people and understand through qualitative feedback, what their real problems are.

5. Conduct Customer Surveys

Another technique that I like to use to validate my product launch in advance is surveys.

We’ll actually send out surveys to our customers and our prospects just to make sure this is really a pain point, and something that they want us to build.

You could ask them what’s their number one frustration when it comes to Xyz? And of course, X, Y, Z is the new product.

product launch marketingIf you could have an ideal scenario where XYZ wasn’t a problem, what would that look like?

You want to be just asking these open ended questions to make sure this is really is something they’re interested in.

If you’re getting your surveys back and there’s not really any clear data, that’s a tell-tale sign that maybe they don’t want this problem solved right now.

But if you’re getting tons of people writing paragraphs talking about how horrible of a problem it is, that’s a clear sign something is going on here.

Even more importantly, if many people say the same type of thing, the same pain point, it’s even more validation.

Surveys are a wonderful tool to validate your product launch ideas in advance.

6. Product Launch with Amazon

The next technique to validate if your product is going to sell is to use the largest marketplace in the world, Amazon.

Within Amazon, you’re going to find a similar product, something that’s hopefully less good than when you’re going to make. Otherwise, why are you building it?

You want to find something that’s already selling well that’s kind of similar, or has some sort of similarity to what you’re building,

You’re going to find one that has a lot of reviews and look at the 2 and 3 star reviews.

how to launch a productYou’re going to see a lot of people say, I really liked this about the product, but I wish it had this, or the product worked great in these particular ways, but it didn’t work great in other ways.

What you want to do is pay attention to the few ways that people are seeing a problem with the product, or making a list of what those problems are.

When you’re building out your new product, you’re going to solve the largest pain points you see consistently in those reviews.

If you consistently solve 5 or 10 of the common pain points you’re seeing in the marketplace, plus the validation that people are buying something similar, and you’re going to make a significantly better version…The market is going to go crazy for this type of stuff.

7. Adbeat Product Launch Techniques

Another killer tool that I love to use is a tool called Adbeat.

Now what Adbeat does is it actually gives a lot of competitor analysis.

The way that you can validate whether or not a product is going to work in advance is you can see if they’ve been running this campaign for 14 months.

marketing your productThat means that the ad is profitable. There’s proven demand for this product or service or this pain point in the marketplace.

Now, obviously don’t copy that product exactly as it is because it already exists in the marketplace.

Find the weaknesses in the product. Build your own thing in there to solve the problems similar to how we did with Amazon and make a better version of what already exists.

Adbeat shows you how consumers are acting.

If people are running campaigns spending hundreds of thousands of dollars and they keep running them, that’s validation in advance that there’s a pain point in the marketplace.

If customers are responding to this particular offer, you can leverage that information in your product launch and make sure you’ll be insanely successful.

We Hope You Have an Amazing New Product Launch

Go for the big win.

Serve your customers exactly what they want. Make them happy and then you’re going to make your bank account happy too.

My name is Steve Nixon. And thank you so much for reading this article. For more tutorials like this check out our YouTube channel for more product launch, marketing, and business strategies to help you succeed with your business today.