Today you’ll learn 1 extremely powerful headline formula to drastically improve your copywriting.
Using the right headline can be a make-or-break factor for more clicks, conversions, and revenue for your business.
Headline Formula Video Training:
Here’s The Headline Formula You Can Use Today…
This 1 works like gangbusters.
I promise you this:
- If you’re new to copywriting
- Or an experienced pro
You’re going to be able to use this and add it to your arsenal.
Hopefully you’ll be able to use this with your customer acquisition and it’ll lead to more sales in your business.
How to _______ without _______.
This 1st blank is a benefit your audience would get from using your product or service.
The 2nd blank is a pain or objection your audience would have.
Something that would cause them to not want to take action.
- How to [benefit] without [pain or objection]
Let’s look at some examples in different industries of how you could use this formula to craft better sales messaging
Headline Formula Examples – Health & Wellness
- How to get six pack abs without having to do painful stomach exercises.
Well, that’s interesting. Let’s look at this.
The benefit is six pack abs.
Who wouldn’t want more toned abs, right?
Oftentimes in the health and wellness industry…
This is a really nice benefit that many people in the audience would want to have.
But the reason they don’t have it is because it’s painful.
They’re going to have to:
- Do a lot of hard work
- Change their lifestyle
It’s not going to be fun.
But you’re saying to them…
We’re going to get you this benefit…
Without having to experience the pain, the objection, and the reason why they’re not wanting to take action.
Can you now see why this headline formula is so effective?
It removes the objection!
Business – Headline Formula Example
- How to double your revenue without having to work more hours.
So in the business community, who wouldn’t want to double their revenue?
That sounds like a great benefit.
But oftentimes people think they’ll have to put in a ton more hours in order to make more money.
So you’re saying to them…
- We will show you how to double your revenue.
- But you’re not going to have to work more hours.
This is 1 of the amazing business leverage strategies that can help you grow your business.
You’ve already handled the objection.
They’ll want to learn more and they’ll scroll lower in the sales letter.
Copywriting Headline Example – Dating Industry
Let’s use this formula in an example from the dating industry…
- How to find the man of your dreams without wasting tons of time having a sit in bars.
Well that’s interesting, right?
Who wouldn’t want to find the man or woman of their dreams?
But oftentimes people think they have to put a ton of energy into the process.
- Sit at bars
- Drink a lot
- Sleepless nights
- Dealing with rejection
And then you’re saying…
“Listen, you’re not going to have to sit in the bar. We’re going to teach you how to find your soulmate without having to put in this energy“.
They’ll want to learn more.
So they’ll scroll lower in the sales letter.
Headline Formula Examples – Marriage Problems
- How to fix your marriage without having to go to painful marriage counselling.
So this is an interesting industry.
A lot of people have marriage problems.
They would love to be able to fix their marriage.
They’re experiencing a very painful thing in their life at the current time.
But they don’t want to go to marriage counselling because they feel like it’s going to be hurtful.
They’re going to have to criticize their spouse.
Their spouse will criticize them.
It’s going to bring them all kinds of painful experiences.
It’s going to take a lot of time.
It’ll be expensive because a lot of marriage counselling isn’t covered by insurance.
So you’re saying
- This product will help you fix your marriage
- But you’re not going to spend money or time on marriage counselling
There are many different ways to use this.
I’m sure you can think of 50 different examples.
But the formula is simple.
The Copywriting Headline Formula Recap
Again, just a recap of the formula.
- How to [benefit] without [pain or objection].
What benefits will your product or service give your prospect?
What pain, objection, or reason for not taking action would prevent them from buying right now?
You can use this formula:
- Headlines
- Email marketing
- Facebook ads copy
- Anywhere you are selling
Thank you so much for reading today’s copywriting lesson.
My name is Steve Nixon.
If you enjoyed this article, be sure to check out our Strategy Samurai YouTube channel for more lessons like it.
All right, thank you so much for watching today’s copywriting lesson.
I’ll see you in the next one.