How Content Marketing Strategy Drives Sales

Content marketing strategy is still one of the easiest ways to accomplish multiple goals at the same time. You can build your brand, audience, and product line all at the same time.

In this reading we will look at different types of content strategy to accomplish multiple goals at the same time. The goal being to make the most of  your investments, time and resources.

Content marketing strategy has reciprocal bonuses most people are not aware of. And when they are brought to our attention, they can drive more business revenue and more opportunities.

1. What Types Of Content Marketing Strategy Shine

There are so many types of content marketing. There are blogs, videos, social media posts, infographics, interviews, you name it. We are going to focus on two of our favorite areas.

The first area is website content strategy and our second is SEO content strategy. These are great categories because they encapsulate many of the sub-categories within them.

For instance, your website can include many types of content. Blogs, articles, white papers, checklists, the list goes on. Your website also hosts your products and services, which also qualify as content.

Where SEO Content Strategy Works Within

Now similar to the the broad area website content strategy covers, SEO or search engine optimization content also works in a very broad sense.

SEO is a way of looking at what you’re doing and optimizing your content.

SEO content strategy is maybe the single most powerful tool to ignite everything else you’re doing in your content marketing. It’s like giving your content a make-over, that nobody can resist looking at.

So we’re going to learn the one, two punch strategy of these content marketing tools. One representing a multi-content media aspect and the other an internal focus on keywords and search optimization.

2. When Content Marketing Strategy Delivers

There is an understanding in the world of business that it is better to do one thing extremely well, rather than many things good. Good can be the enemy of the best.

Sure it’s arguable that more content equals more possibilities. But, more mediocre content equals more mediocre results.

Put out your best content and challenge yourself to always deliver more value.

We need to give the highest value at all times. Don’t be afraid to release content you could sell for free.

It’s all about reciprocity. Delivering so much value, your customers can’t wait to give back.

Save Time And Turn One Into Many

The point is to accomplish multiple goals at the same time. That involves creating lots of quality content that is able to be used across multiple marketing channels, email campaigns, and ad platforms.

One of the best strategies to do this is is to use content multiplication. Making one piece of content that splinters into multiple pieces to used for cross channel marketing.

Let’s say you’re in the online teaching business. You could make a high quality instructional video and get it transcribed.

Then take that transcription and turn it into blogs, ads, and even an instructional product.

3. How Content Marketing Strategy Divides And Conquers

Now this is where we tie in SEO. Before you make the video, one of our favorite content marketing strategies is to build the video using high ranked keyword topics or phrases.

For instance, if your customers are specifically searching how to make facebook ads, you would make a video using the keywords “facebook ads.” You can talk about whatever you like, but tie it into the keywords.

This is even more effective when you understand the psychographics and demographics of your customer avatar.

It’s a proven fact that targeting content to very specific audiences dramatically boosts conversion rates.

Using A Fishing Net On The Internet

It seems obvious, but so many businesses don’t use keyword optimization. When you’re able to make one piece of quality SEO content and turn it into multiple pieces for website and cross channel marketing you win.

The whole point of content is to get customers engaging and make sales. Long-tail keyword searches have a click-through rate 3% to 5% higher than generic searches.

And 70% of marketers see SEO as more effective than pay-per-click advertising. Now, we’re not saying you shouldn’t use paid traffic. Acquiring leads and sales through paid media is fantastic too.

But, if we’re purely referring to organic content creation then a long tail keyword approach is a powerful evergreen strategy to work on.

So spread your content like a net on the web and use keywords like internet bait to draw in new prospects.

4. Why Content Marketing Strategy Evolves

The wonderful thing about content is that it evolves with your customers.

Our final tip is to stay on top of following your customers path, their needs, their problems and become their solution.

We mentioned demographic marketing earlier. Understanding specific customer needs and creating content that applies is one of the highest level of content marketing.

Figure out who your ideal customers are and use your content to talk about how your business, products and services can help them with their specific problems or needs.

Talk About Your End Result

People don’t care about what something is, they care about what it can do for them. Your content should simply convey the value it brings into prospects and customers lives.

If I taught guitar lessons and put out content describing all the chords and scales you can learn, it wouldn’t be as strong as talking about how the lessons will change their lives and open doors.

Focus on the ways your brand can bring value into peoples lives.

You can even use your content to handle customer objections, we cover some great ways to do this in our retargeting marketing blog.

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